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Privacy Policy

ParadeDB Privacy Policy

Version 1.6

Last revised on: March 5, 2026

The website located at paradedb.com (the "Site") is a copyrighted work belonging to ParadeDB, Inc. ("Company", "us", "our", and "we"). ParadeDB, Inc. is committed to maintaining robust privacy protections for its users. Our Privacy Policy ("Privacy Policy") is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.

"Service" refers to the Company's services accessed via the Site, including the ParadeDB website, blog, documentation, learning resources, and any related tools or features we make available.

"You" refers to you, as a user of our Site or our Service.

By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use, and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.

1. Information We Collect

We collect "Non-Personal Information" and "Personal Information." Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes your email and contact information that you provide directly to us, such as when you contact us through the Site or by email.

1.1 Information collected via Technology

In an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the "referring URL"), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user's browser from our servers and are stored on the user's computer hard drive. Sending a cookie to a user's browser enables us to collect Non-Personal information about that user and keep a record of the user's preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies to collect the following information:

  • Browser Name
  • Browser Language
  • Device Operating System
  • Country
  • And other similar Non-Personal information

The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

1.2 Analytics and Third-Party Tools

We use Google Tag Manager ("GTM") and related analytics services to help us understand how visitors use the Site. These tools may collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from these tools to improve the Site and the Service. GTM is loaded when you access the Site, and we use Google Consent Mode to control analytics cookie storage based on your location and cookie consent choices. For visitors in the European Economic Area, the United Kingdom, Iceland, Liechtenstein, and Norway, analytics cookie storage is denied by default unless you accept analytics cookies through our cookie banner. For visitors in other regions, analytics cookie storage is granted by default and can be disabled by declining analytics cookies through the banner. Declining analytics cookies limits browser-based tracking to anonymous, cookieless data. When analytics cookie storage is denied, Google may still receive limited anonymous, cookieless signals. Google's ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

1.3 Information You Provide Directly

In addition to information provided automatically by your browser when you visit the Site, we collect Personal Information you choose to provide directly to us. This may include your name, email address, company information, and the contents of messages you send us (for example, support requests, sales inquiries, or other communications).

1.4 Install Script Requests

When https://paradedb.com/install.sh is requested, our server may send a server-side Google Analytics Measurement Protocol event to record install script download activity. This event may include limited request metadata such as a truncated User-Agent string, generated random identifier values, and event source details. This server-side measurement is not based on browser analytics cookie storage preferences.

1.5 Children's Privacy

The Site and the Service are not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at support@paradedb.com.

2. How We Use and Share Information

2.1 Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user's email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

2.2 Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

2.3 Categories of Recipients

Depending on the context, we may disclose personal information to:

  • Service providers and vendors that help us operate, secure, and improve the Site and Service (for example, hosting, analytics, and communication providers).
  • Professional advisors (such as legal, accounting, or auditing advisors).
  • Government authorities, law enforcement, or other parties where disclosure is required by law or needed to protect rights, safety, and security.
  • Counterparties involved in actual or proposed mergers, acquisitions, financing, or asset sales.

3. How We Protect Information

We implement security measures designed to protect your information from unauthorized access. We protect information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

4. Your Rights Regarding the Use of Your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication, you can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional email or by contacting us at support@paradedb.com. Please note that notwithstanding the promotional preferences you indicate by unsubscribing or opting out, we may continue to send administrative emails including, for example, periodic updates to our Privacy Policy.

5. Rights for Users in the European Economic Area (GDPR)

If you are located in the European Economic Area ("EEA"), the United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation ("GDPR") and applicable local laws. The legal basis for processing your Personal Information is your consent (which you may withdraw at any time), our legitimate interest in operating and improving the Site, or the performance of a contract with you.

Under applicable law, you have the right to:

  • Access the Personal Information we hold about you.
  • Rectify inaccurate or incomplete Personal Information.
  • Erase your Personal Information ("right to be forgotten"), subject to certain exceptions.
  • Restrict or object to our processing of your Personal Information.
  • Data portability — receive your Personal Information in a structured, commonly used, and machine-readable format.
  • Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at support@paradedb.com. We will respond to your request within 30 days. If you believe that our processing of your Personal Information infringes applicable data protection law, you have the right to lodge a complaint with a supervisory authority in your country of residence.

5.1 Additional GDPR Transparency Information

If you are located in the EEA, United Kingdom, or Switzerland:

  • Recipients. We may share personal information with the recipient categories listed in Section 2.3.
  • Retention. We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.
  • International Transfers. We may process or transfer personal information outside your jurisdiction, including to the United States. Where required, we use appropriate safeguards under applicable data protection law for such transfers.

6. Rights for California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA") provides you with additional rights regarding your Personal Information:

  • Right to Know. You have the right to request that we disclose the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which we collected your Personal Information, our business or commercial purpose for collecting your Personal Information, and the categories of third parties with whom we shared your Personal Information.
  • Right to Access and Data Portability. You have the right to access Personal Information we hold about you and request a portable copy of certain information in a usable format, as provided by law.
  • Right to Correct. You have the right to request correction of inaccurate Personal Information we maintain about you.
  • Right to Delete. You have the right to request that we delete Personal Information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale and Sharing. We do not sell your Personal Information or share it for cross-context behavioral advertising. If this practice changes in the future, we will update this Privacy Policy and provide appropriate opt-out methods.
  • Right to Limit Use and Disclosure of Sensitive Personal Information. We do not use or disclose Sensitive Personal Information for purposes other than those permitted by law. If this changes, we will update this Privacy Policy and provide a method to exercise this right where required.
  • Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights under the CCPA, please contact us at support@paradedb.com. We will verify your identity before fulfilling your request and respond within 45 days.

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

8. Changes to Our Privacy Policy

The Company reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to an email address you have provided to us (if any) or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

9. Contact Us

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to support@paradedb.com.